Before the camera, there was the strategy.

For five years, I worked alongside small businesses across Boston, helping them grow. With an MBA in Marketing and a focus on business support for the beauty and cosmetic services industry, I consulted for medical aesthetics practices, educators, and service-based businesses of all kinds. I managed their social media, designed and edited their websites, and worked side by side with owners to build and run stronger businesses. The results spoke for themselves: every client I worked with saw the benefits of having a creative partner who understood both the art and the business.

Along the way, I noticed something. The content that moved people wasn't the most polished or the most planned. It was the content that captured real moments, real people, and real energy.

So I picked up the camera and never put it down.

Today, I'm channeling everything I learned into videography and content capture. I know what makes a brand stand out, what makes a story land, and what makes people stop scrolling. Now I bring that to weddings, events, and the occasions that deserve to be remembered. Every project gets a creative eye and a strategic mind behind the lens.